Tag Archives: should we buy

Dear Paco Underhill: Not Why We Buy But Should We Buy

why we buy the science of shopping

So why do we buy? Imagine this: you’ve just entered your favorite store. The aisles are wide so you don’t feel rushed, the merchandise is highly visible and comfortable to reach even with a bad back, and the words practically jump out at you, so easy to read! So pleased are you with the layout of the store, the inviting …

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